If you’re anything like me, your phone and tablet are constantly out of battery and running hot to the touch because you can’t put them down. The pace of technological progress in mobile has accelerated in recent years, with smartphones leading the way, and it shows no signs of slowing down anytime soon. If you’re an app developer, this rapid pace can be both a blessing and a curse. What new opportunities will it open up? What new challenges will it pose? How can you stay on top of trends without getting buried by them?
Why mobile apps are important
Mobile apps are on a fast track to making our lives easier. You may have dozens in your smartphone or tablet and use them every day. In fact, by 2017, it’s predicted that mobile apps will account for 77% of web traffic. Although it’s difficult to accurately predict what lies ahead, some companies are already investing heavily in mobile application development company and technology. Here’s what to expect over the next few years Sometimes referred to as the Internet of Things (IoT), many experts believe that billions of devices will be connected through mobile networks within a couple of years. As you can imagine, new opportunities will emerge: everything from wearable tech (including fitness bands and smartwatches) to more sophisticated gadgets like 3D printers and home appliances could be connected directly to mobile apps so they operate via Bluetooth or WiFi.
Mobile apps will continue to grow because they are easier to create than ever before
tools are more user-friendly, and coding knowledge no longer counts as a prerequisite for getting started. Also, platforms like Ionic make it easy to build a native-like app with HTML5 that works on both iOS and Android devices (though you will want to learn about platform specific features). From here, you can use Zapier to automate common tasks between apps and your favorite tools. With so many resources at our fingertips it’s never been easier to get started.
The word app means different things in different countries
what’s in a name? : The advent of mobile devices has certainly changed how we communicate and carry out business, so it’s no surprise that over time, most terms like app or apps have taken on different meanings in different regions. Let’s take a look at some of these subtle differences.
In South America, Asia and Africa, most people use app to mean a mobile application that’s either downloaded from an online store or pre-installed on their phone. But in North America and Europe, most people use it to mean a native mobile application or smartphone app — meaning one that was built specifically for that platform and not compatible with other mobile devices.
Why you need a mobile app strategy
The popularity of mobile apps has been rising, and it shows no signs of slowing down. In fact, in 2015 more people accessed Google via mobile devices than desktops or laptops. (Google) With over 1 billion smartphone users worldwide and around 3 million apps available for download on Android alone, it’s becoming crucial to consider mobile app development as part of your overall marketing strategy.
How businesses use mobile apps today
Businesses can utilize mobile apps to connect with customers in various ways. A restaurant chain might develop an app that allows customers to order, pay, and rate their meal directly from their smartphone. In addition to more traditional uses such as software development and customer service, there are also a number of emerging industries for mobile app development company in USA. Healthcare is one area where many experts think mobile apps will have a major impact in upcoming years, particularly in terms of patient data management.
Mobile app marketing and promotion strategies you can use today
With an almost-daily flood of new apps available in mobile app stores, it’s increasingly difficult to make a splash. The truth is that if you want your app to get noticed, you need to find innovative ways to stand out from a crowd of competition. Read on for some tips on how you can effectively market and promote your mobile app without breaking into your marketing budget.
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